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Anima Investments

The origin of our capital is linked to Pedro Passos’ entrepreneurial journey at Natura. We are a partnership, characterized by asset alignment between family and executives, and by continuous development.

LEARN ABOUT OUR BUSINESS MODEL

We participate in companies in Brazil

Beyond capital, in some companies we are active shareholders, collaborating on key business topics.

We invest globally in quality companies

These are companies that have generated returns above the average of their competitors, allocated capital successfully, and have good reinvestment opportunities.

Get to Know Our History

LEARN ABOUT OUR BUSINESS MODEL

01/01/1983
1983
01/01/1983

1983

Pedro Passos joins Natura

01/01/1998
1998
01/01/1998

1998

Janos was created (the family office of Natura’s three founders)

01/01/2004
2004
01/01/2004

2004

Natura’s IPO took place

01/01/2008
2008
01/01/2008

2008

The investment was made in Droga Raia (now RD)

01/01/2011
2011
01/01/2011

2011

Anima Investimentos was created

01/01/2013
2013
01/01/2013

2013

The first direct investments by Anima were made in North American and European companies

01/01/2016
2016
01/01/2016

2016

Anima began to directly participate in the governance of invested companies

01/01/2018
2018
01/01/2018

2018

We structured a co-investment vehicle for all team members

01/01/2019
2019
01/01/2019

2019

We strengthened our governance by inviting external members to our investment and risk & compliance committees

01/01/2019
2019
01/01/2019

2019

Anima began recording our learning journey in annual letters that also contained a self-assessment of the performance of our investments

01/01/2020
2020
01/01/2020

2020

We have significantly expanded our direct investments, making them central to our strategy

We believe that our commitment goes beyond business. By supporting initiatives like the Instituto Semeia, we expand our impact and contribute to a more sustainable future.

LEARN MORE ABOUT SEMEIA

Rua Amauri, 255 | 9th floor
Jd. Europa – São Paulo / SP – 01448-000

(+5511) 3019-2800

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