Anima Investments

The origin of our capital is linked to Pedro Passos’ entrepreneurial journey at Natura. We are a partnership, characterized by asset alignment between family and executives, and by continuous development.

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We participate in companies in Brazil

Beyond capital, in some companies we are active shareholders, collaborating on key business topics.

We invest globally in quality companies

These are companies that have generated returns above the average of their competitors, allocated capital successfully, and have good reinvestment opportunities.

We invest globally in long-lasting investment platforms

We invest globally in diversified capital allocation companies with strong culture, governance, management, and durable reinvestment strategies.

Get to Know Our History

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01/01/1983
1983

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01/01/1983

1983

Pedro Passos joins Natura

01/01/1998
1998

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01/01/1998

1998

Janos was created (the family office of Natura’s three founders)

01/01/2004
2004

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01/01/2004

2004

Natura’s IPO

01/01/2011
2011

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01/01/2011

2011

Anima Investimentos was created

01/01/2013
2013

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01/01/2013

2013

We created our strategy for direct investment in North American and European companies

01/01/2018
2018

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01/01/2018

2018

Co-investment vehicle was created for all team members

01/01/2019
2019

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01/01/2019

2019

We have strengthened our governance by inviting external members to our investment, people, and risk committees

01/01/2024
2024

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01/01/2024

2024

We created our co-investment strategy in global benchmark holding companies

In the same year we founded Anima, we created the Semeia Institute to fund systemic impact in Brazil’s parks, helping to make them a source of pride for all Brazilians.

LEARN MORE ABOUT SEMEIA